Ignition Culture: Freedom and Performance

Each company and person involved with Ignition receives a copy of our values. These are principles that are here to enhance our success and guide our conduct along our entrepreneurial journey. We are committed to living and doing business by this code of conduct.


Make wise decisions

We identify root causes, and get beyond treating symptoms to work on the right problem. Working on the right problem is more important than working hard

We think strategically, and can articulate what you are, and are not, trying to do

We manage our time management and prioritize tasks: we separate what must be done well now, and what can be improved later


We accomplish amazing amounts of important work

We focus on great results rather than on process

We exhibit bias-to-action, and avoid paralysis by analysis

We make tough decisions decisively


We learn rapidly and eagerly

We embrace learning new things and concepts, refresh what you already know, and adapt your learning to changes in technology, customers, and the market


We serve our customers, exceeding expectations and pleasing our customers

We communicate with clarity, intention and with respect

We protect private and confidential information

We disclose conflicts of interest

We do not lie, cheat, steal, spam, or attack others electronically


We re-conceptualize issues to discover practical solutions to difficult problems

We challenge prevailing assumptions when warranted, and suggest better approaches

We minimize complexity and find ways to simplify


We listen for understanding, and treat others the way you wish to be treated

We work as a team and build upon the strengths of each person. The sum of our parts are greater than the whole

Question actions inconsistent with our values

We avoid gossip, rumors, and disparaging comments about others

We provide constructive and honest feedback directly to the person or company


We recognize when we’re failing, fail fast, and fail by learning why and how we failed

We tactfully stand up for others when our code of conduct is violated

We take calculated risks to learn and achieve results


We help others in need when asked when and how we can, without the expectation of benefits in return

We show appreciation of the help we receive, and pay it forward by helping others

We do not work for self-gain, but rather for the benefit of our company and investors

We are honest and transparent