CODE OF CONDUCT
Ignition Culture: Freedom and Performance
Each company and person involved with Ignition receives a copy of our values. These are principles that are
here to enhance our success and guide our conduct along our entrepreneurial journey. We are committed to
living and doing business by this code of conduct.
Judgment |
Make wise decisions
We identify root causes, and get beyond treating symptoms to work on the right problem. Working
on the right problem is more important than working hard
We think strategically, and can articulate what you are, and are not, trying to do
We manage our time management and prioritize tasks: we separate what must be done well now, and
what can be improved later
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Results |
We accomplish amazing amounts of important work
We focus on great results rather than on process
We exhibit bias-to-action, and avoid paralysis by analysis
We make tough decisions decisively |
Curiosity |
We learn rapidly and eagerly
We embrace learning new things and concepts, refresh what you already know, and adapt your
learning to changes in technology, customers, and the market |
Integrity |
We serve our customers, exceeding expectations and pleasing our customers
We communicate with clarity, intention and with respect
We protect private and confidential information
We disclose conflicts of interest
We do not lie, cheat, steal, spam, or attack others electronically
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Innovation |
We re-conceptualize issues to discover practical solutions to difficult problems
We challenge prevailing assumptions when warranted, and suggest better
approaches
We minimize complexity and find ways to simplify
|
Respect |
We listen for understanding, and treat others the way you wish to be treated
We work as a team and build upon the strengths of each person. The sum of our
parts are greater than the whole
Question actions inconsistent with our values
We avoid gossip, rumors, and disparaging comments about others
We provide constructive and honest feedback directly to the person or company
|
Courage |
We recognize when we’re failing, fail fast, and fail by learning why and how we
failed
We tactfully stand up for others when our code of conduct is violated
We take calculated risks to learn and achieve results
|
Selflessness |
We help others in need when asked when and how we can, without the
expectation of benefits in return
We show appreciation of the help we receive, and pay it forward by helping
others
We do not work for self-gain, but rather for the benefit of our company and
investors
We are honest and transparent
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