Zup a new sports innovation company. ZUP recognized a need for innovation in the watersports market. Many boat owners take riders encompassing a variety of ages, sizes and abilities out on their boats. There was not a product that gave all these different groups the same opportunity for success. Our products seek to lower the barrier for entry in to watersports by giving riders a product that is truly simple, fun and engaging!

Zup was the first participant at Ignition’s Virginia Shark Tank in 2017 and will appear on the television show Shark Tank on January 14, 2018.

Meet the founders

Glen Duff