Brenda is widely regarded as the leading pioneer in patient engagement. Her agency Snow Companies is active globally and has helped over 50 businesses representing 150 disease categories become more patient-centric and more successful at the same time. The company provides patient-focused initiatives that include Patient Ambassador ® programs, call center support, research, patient leadership councils, and creative agency services such as design, copywriting, and video. It is an agency within Omnicom Health Group, the largest healthcare marketing and communications group in the world, and part of Omnicom Group Inc. (NYSE: OMC).